Effectiveness of Coordinating OOH & Digital Strategies

Effectiveness of Coordinating OOH & Digital Strategies

Every modern business should have a digital marketing strategy. But many have found that they might not be getting the return on their investment that they hoped for. What are the proven strategies, techniques, and case studies for companies to utilize OOH in order to improve their digital marketing strategies? Read on to find out.

Why Hospitals Use Billboards

Why Hospitals Use Billboards

Any business or organization that is trying to communicate its message to the public needs to focus on being effective.  When your mission and your message is about improving the health of your community, being effective is doubly important. We’ll examine why hospitals (and other community-focused organizations) use billboard advertising to engage communities with health messaging, yielding healthier populations, and better communities.

How to Use Billboards to Advertise to Millennials

How to Use Billboards to Advertise to Millennials

Who is a Millennial? The Nielsen Company puts anyone born between 1977-1995 into this box, but our society also has a habit of putting this demographic into a box. There are many myths surrounding these consumers, and it’s wise to look at the data instead of stereotypes when it comes to marketing. We’ll explain why you should care, help clear up some of the confusion, and explain the best strategies for what it takes to create a great billboard ad for reaching millennials.