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When designing your own artwork, here are a few ideas to make your advertisement effective for outdoor.

• Use contrasting colors because they are viewed well from great distances

• Make your logo and brand names really large

• Use large and legible typefaces and choose fonts that are easily read

• Ornate script and thin stroke fonts are difficult to read

• Be concise; effective outdoor captures the essence of an idea

• Try not to use more than ten words overall

• Remember, less is more!