Reasons Why Hospitals should invest in outdoor Advertising

Chicago hospitals have used OOH for many years due to the efficacy of the medium.

Local medium

It doesn’t do you any good to be famous across the whole city or the whole country if none of those people are going to become your customers. However, OOH is highly effective at the local level. For hospitals, this means becoming the hospital people turn to in their time of need.

cost effective

OOH has the lowest CPM and the highest ROI of any advertising medium. This means spending less money and making more impressions. And remember, OOH ads are displayed 24/7, so for a lower price hospitals can get round-the-clock coverage.

targeted approach

Unlike certain forms of digital advertising, you can target areas where you are most likely to draw patients from without raising concerns related to HIPPA laws. With OOH, you can advertise freely and reach any demographic you need.

high impact

OOH is the best medium to drive convergence. In other words, OOH can dramatically improve the reach of other media. When adding OOH to a marketing campaign, it can increase reach by 18% for TV and up to 316% for mobile advertising.

Outdoor Advertising Statistics for Hospitals

• 58% of all consumers have gone online as a direct result of seeing an OOH ad

• Save at least $10 per thousand impressions with OOH

• About 7 out of 10 OOH ads promote local businesses like hospitals

• 83% of people think OOH is informative

• ROI for OOH is forty cents higher per dollar spent compared to TV and print

STREET FURNITURE

Catch pedestrians, drivers, and passengers throughout the Chicago DMA with our new vibrant format.

Wild Postings

Eye-level, eye-catching designs in heavy pedestrian areas, perfect for reaching Chicago’s trend-setters.

HOTSPOTS

Our favorite hyper-local format, ideal for neighborhood advertising and community branding.

Bus Wraps

Mobile billboards in the most desirable areas of Chicago, including downtown and River North. What’s not to love?

WALLSCAPES

Big and bold, creating a lasting impression and leaving a big impact on a mass audience.

Learn MORE About Our Formats

Download our free ebook today to learn more about outdoor advertising formats and how they can help your business.

A Case Study: Northwestern Medicine Utilizing Downtown Chicago Bus Wraps

There is very little large-format advertising space in Chicago’s downtown. Northwestern Medicine wanted to have a strong presence in the busiest area of Chicago, and our Bus Wraps were the ideal choice. They are bold, big, and their message is in your face. Not only is this campaign striking—it’s paired elegantly with their digital strategy, promoting a hashtag to encourage online engagement and driving results through another medium.

A Case Study: Saint Anthony Hospital Makes Themselves Shelf-of-Mind.

Hospitals tend to favor neighborhood branding because healthcare is not an immediate commodity; people tend to consider hospitals not right after seeing an advertisement, but rather later when they need hospitals for treatment or having a baby, for instance. In this case, Saint Anthony Hospital wanted to be the neighborhood hospital in this area, and their campaign, aimed at brand awareness, succeeded in establishing themselves as the place to go for local residents.

Is ooh “set it and forget it”?

While some advertising firms might set up billboards and leave them up for a year, we are much more involved. We are results-oriented, so we are constantly checking and making sure your marketing goals are being met, even if that means changing your creative to adapt your hospital’s campaign.

How often should a hospital advertise?

Since hospital branding is geared toward developing trust with a community, it is generally considered wise to keep ads up year-round. This goes a long way to demonstrate a hospital’s reputation for longevity and reliability.

what’s the best way to connect with the local community?

There are many ways to do so, but our HotSpots might be ideal, especially if located near a neighborhood staple such as a grocery store or L stop. Furthermore, the messaging should be community-based to demonstrate to the local population that your hospital belongs in this neighborhood.