The Nielsen Company just put out their latest study on OOH advertising. It shows many important insights on the effectiveness of billboard advertising. Take a look over what they found.
Every modern business should have a digital marketing strategy. But many have found that they might not be getting the return on their investment that they hoped for. What are the proven strategies, techniques, and case studies for companies to utilize OOH in order to improve their digital marketing strategies? Read on to find out.
Any business or organization that is trying to communicate its message to the public needs to focus on being effective. When your mission and your message is about improving the health of your community, being effective is doubly important. We’ll examine why hospitals (and other community-focused organizations) use billboard advertising to engage communities with health messaging, yielding healthier populations, and better communities.
With the passage of the 2018 Farm Bill, allowing for the cultivation, transportation and sale of hemp and hemp-derived products, the CBD industry was born. But in a fast moving industry (projected to grow to a $22 billion market by 2022), marketers of CBD products should heed some common sense guidelines when marketing with billboards. Read on for more information.
What we found is that tech companies and all of the top ten most valuable US brands are investing heavily in OOH (out-of-home) advertising. What are their reasons for doing this, and how are they going about it?
Who is a Millennial? The Nielsen Company puts anyone born between 1977-1995 into this box, but our society also has a habit of putting this demographic into a box. There are many myths surrounding these consumers, and it’s wise to look at the data instead of stereotypes when it comes to marketing. We’ll explain why you should care, help clear up some of the confusion, and explain the best strategies for what it takes to create a great billboard ad for reaching millennials.
When formulating an advertising strategy, business owners should focus on media for formats that are cost-effective in reaching their target audience and driving engagement. There are many options out there on where to put your advertising dollars. Why should you consider billboard advertising in Chicago?
Using specific data along with an understanding of your brand, message, and buyer’s journey, a wise advertiser can see a perfect opportunity for an “in-real-life” exposure. And further, with this data, we can determine what format of advertisement will be best. Explore a breakdown of the difference between Wild Postings, HotSpots, and Wallscapes.