In the heart of the Midwest, Chicago stands tall as one of the most iconic and dynamic cities in the United States. Renowned for having a rich history, stunning architecture, and vibrant cultural scene, the Windy City is a bustling hub for brands looking to make their mark in the area. Considering Chicago's long-standing reputation as the top metro city in the U.S. for business expansion and relocation, business owners of any organization, from small companies to large corporations, will want to work with the best of the best Chicago ad agencies to ensure they'll stand out from the competition.
What must an ad agency know to be the best Chicago ad agency? Two things.
When it comes to advertising a business or brand in Chicago, few mediums capture the city's essence better than billboards
The city is a collection of diverse neighborhoods, each boasting its own unique character, demographics, and cultural vibe
Enter View Chicago. We're the best Chicago ad agency to meet your needs because our experts know that the city's diversity is its strength. Chicago's diverse makeup presents an incredible opportunity to connect with a wide range of audiences—and we know just how to reach them.
We know the hottest billboard locations in Chicago and can provide you with strategic placements for your ads to help your brand thrive in this metropolis. From Bucktown to Logan Square, to Pilsen to Fulton Market, own the neighborhoods by making effective use of the hottest, best billboard ad locations identified by our experts.
Avenues that allow you to advertise in the heart of the action
The hottest locations to display your team's best billboard ads are places where vibrant, creative, fun energy flows. As each neighborhood in Chicago has a unique demographic makeup, cultural identity, and plethora of activities that ensures there's something exciting and fun for everyone, you can effectively display the strength and beauty of diversity and how it shapes the entertainment and lifestyle of Chicago. With so many areas that are rich in culture, different heritages, and communities, you have plenty of options for where to target your ad campaign and to whom.
Take Logan Square, for instance! Logan Square, Chicago is a neighborhood that continues experiencing growing popularity. It's near to local landmarks like the Logan Theatre and the Illinois Centennial Monument and to chic neighborhoods like Wicker Park. The neighborhood restaurants, bars, cool hangouts, and nighttime lounges attract young singles and families from the city and the suburbs.
Own the neighborhoods and grow with them
Logan Square is one of Chicago's hottest up-and-coming neighborhoods. With a variety of retail outlets, chic boutiques, shops, restaurants, galleries, and more bringing foot traffic from college students, young professionals, singles, couples, and enjoyers of fun of all ages, OOH advertising will be a powerful tool to introduce your brand, attract a loyal customer base, and thrive and grow as the neighborhood enjoys increasing popularity and growth.
A diverse community of people always out and about in Logan Square, Chicago offers various opportunities for tailored messaging at some of the most frequented avenues and intersections.
For instance, our experts can provide you with advertising space on Fullerton Avenue, which does double duty as the route that connects Logan Square, Lincoln Park, and Bucktown, Chicago, and the main access for Logan Square residents commuting toward Lincoln Park or to the expressway. We can also help you situate your best billboard ad in a lively area, such as one that catches traffic as it heads north from the heavily frequented intersection of Milwaukee Avenue and Armitage Avenue. A spot like this gives incredible visibility of your brand to commuters and pedestrians as they travel. In this particular area, you can attract the attention of residents, commuters, and visitors interested in Logan Square's nightlife and hottest bars, as the ads we displayed for popular beverage companies did.
Fortify your brand in Fulton Market, Chicago
Just as Logan Square has become a go-to neighborhood for young adults, Fulton Market has grown from an area of old factories and warehouses into a popular location for residents, commuters, and visitors. No longer a primary site for the meatpacking and wholesale industry as it was decades ago, Fulton Market, Chicago has transformed, reemerging into a dynamic hub for technology, culinary arts, and creativity.
If you're in the culinary arts and food service business or provide supplies for those who are, this neighborhood is for you. It's also for you if you run a tech startup or other artistic ventures. Fulton Market, Chicago can even be a viable neighborhood for you to create and display the best billboard ads in real estate, considering the historic architecture and larger dwellings and buildings are attractive to those seeking more space at home and larger venues for hosting and attending gatherings and parties.
While not as densely populated as the nearby Loop, Fulton Market, Chicago is a hot, buzzing, active location that attracts foot traffic. Our experts can provide you with vacant Wallscape and HotSpot spaces to transform into the best billboard ads to effectively reach affluent young people, commuters, and visitors traveling to and from work and leave a lasting impression.
In this area, we've displayed Wallscapes for luxury condominiums and apartments nearby, effectively catching the eyes of many motorists and pedestrians traveling eastbound toward the Kennedy Expressway and the Loop. With a location at the corner of Lake Street and Racine Avenue near some of the city's most prominent restaurants and bars, the United Center, and Downtown, this Wallscape space is sure to reach many residents, commuters, sports fans, concertgoers, tourists, and more, and leave an impression. Whatever industry you're in, you could benefit from having a billboard in Fulton Market, Chicago that's among the city's biggest restaurants, bars, and prominent streets.
Crosswords where art meets commerce
Some of the hottest, most frequented locations in Chicago are those that offer residents and tourists cultural experiences in the city's creative and bohemian scene. Suppose your product or service caters to a creative and eclectic audience, and your goal is to make the best billboard ads to target people hanging out in hipster havens filled with art galleries, trendy boutiques, and unique dining experiences. In that case, we're the best Chicago ad agency for helping you identify the hottest locations where art and commerce connect. For instance, a Wallscape in Wicker Park or Bucktown, Chicago can put your brand in the spotlight.
Why Bucktown, Chicago? It's close to prominent areas such as the Loop, Lincoln Park, Wicker Park, and West Town. It's a neighborhood with a rich history that's transformed over the past few decades. This area of Chi-Town has evolved into a trendy, vibrant, urban, and chic enclave now synonymous with creative energy, cultural diversity, and a thriving arts scene.
Outdoor marketing in Bucktown, Chicago
The artistic roots of Bucktown, Chicago run deep. This neighborhood houses numerous galleries, studios, late-night lounges, fitness centers, and modern cafes, making it a haven for artists, art lovers, young adults, and singles looking for day and night activity. The creative spirit that permeates Bucktown is an attractive feature for advertisers seeking to connect with a culturally aware and appreciative audience.
When advertising outdoors in Bucktown, Chicago, the best billboard ads for your brand are those that'll feel like pieces of art that blend into and enhance the neighborhood's cultural identity. Once you create a visually stunning, thought-provoking ad that resonates with the local community, our experts help you find a strategic format and hyperlocal space for it.
Consider the Hotspot we put up for the organizers of the Immersive Van Gogh Exhibit. A Hotspot was the best billboard ad format for advertising in Bucktown, Chicago, because Hotspots have a hyper-local neighborhood appeal and reach. Additionally, they fit right into the creative and artistic vibe of this area. As the ad was spreading the word about an art exhibit, there was no better place to reach the Windy City's artists and art lovers than Bucktown, Chicago.
Our billboard professionals identified the signaled intersection on North Avenue, halfway between Western and Damen Avenue as the hottest, most strategic location for this Hotspot, because traffic is almost constantly backed up as it passes, allowing this sign to have exceptionally long read times day or night.
Spaces where your ads will stand out to students
Advertising in Bucktown and Downtown Chicago is effective because these areas, like plenty in the Windy City, are places where the city's energy is at its peak and a lot of action happens. In a major city like Chicago, keep in mind that millennials, students, and young professionals are often at the heart of the action, too. Many of these young adults commute throughout Chicago to attend school, work, and have fun, and some of the hottest, best billboard ad locations are among the spots they frequent.
At View Chicago, we rely on our expert knowledge of the city and the people who make it come to life to help you reach them. Our experts recognize that some neighborhoods, like Pilsen, Chicago, for example, are locations where creativity, culture, and academia converge. Our knowledge of the city and the people who live, work, go to school, play in it, and consume its goods and services enable us to effectively connect the brands we work with to target audience members of specific demographics.
Pilsen, Chicago, situated just south of Bucktown, is a neighborhood that proudly celebrates its cultural roots. With a predominantly Latinx population, Pilsen is a hub for cultural events, community festivals, and a thriving art scene. But Pilsen isn't just about its rich heritage; it's also home to a significant student population thanks to its proximity to several academic institutions, making this area a hot location for the best billboard ads.
Projecting hyperlocal ads in Pilsen, Chicago
It's common for millennials and students of all ages to commute by car and public transportation. You can cover a lot of ground and meet these individuals as they move about the neighborhoods by engaging in hyperlocal advertising and strategically placing several ads throughout the area.
The thought of purchasing multiple billboards around the neighborhood may prompt the question, "how much does a billboard cost?" How much a billboard costs depends on location and how long you want your ad campaign to last. Typically, billboards in Chicago are priced in 4-week terms. For instance, if you're interested in a billboard that's quoted for $2,000, that price usually means it's $2,000/4-weeks.
Wallscapes can be quoted for $5,000/4-weeks, for example. HotSpots, however, are smaller than traditional billboards and more affordable, typically quoted for $1,000/4-weeks. Consider using HotSpots for an affordable, high-impact campaign of multiple ads displayed in several locations that allows you to reach more of your audience.
Implement HotSpots in your OOH ad campaign
If you run an event planning business or provide party supplies, for instance, some of your best billboard ads could be HotSpots displaying your services near college campuses and student hangouts aligned with the timing of academic gatherings, cultural events, festivals, and other significant community happenings.
Strategically placing HotSpots near campus entrances and along well-trafficked routes in Pilsen, Chicago and in nearby neighborhoods allows you to connect with students on their daily journeys to and from classes. Knowing the neighborhood makeup and that plenty of your audience members in Pilsen, Chicago may be Spanish speakers, consider reaching them through language—create ads using Spanish text, as Google did for its Grow with Google campaign, for which we helped them strategically situate a HotSpot in Pilsen.
Build billboard success for your brand with the best Chicago ad agency
At View Chicago, we understand that successful out-of-home advertising goes beyond picking a random billboard location. It's about knowing the communities, understanding their values, and strategically placing your message where it matters most.
If you're ready to explore the hottest billboard locations in Chicago or need assistance with your out-of-home advertising strategy, reach out to us today. We're here to help you place your best billboard ads in spaces where they'll make a lasting impression. With your target audience identified, your budgetary considerations planned out, and your ideal marketing timeline, we can discuss how much a billboard costs and provide you with a custom quote.