Reasons Why attorneys should invest in outdoor Advertising

Chicago attorneys have used OOH for many years due to the efficacy of the medium.

LOCAL MEDIUM

It doesn’t do you any good to be famous across the whole country if none of those people are going to become your customers. However, OOH is highly effective at the local level. For attorneys, this means becoming the firm Chicagoans turn to in their time of need.

COST EFFECTIVE

OOH has the lowest CPM and the highest ROI of any advertising medium. This means spending less money and making more impressions. And remember, OOH ads are displayed 24/7, so for a lower price attorneys can get round-the-clock coverage.

HIGH IMPACT

OOH is the best medium to drive convergence. In other words, OOH can dramatically improve the reach of other media. When adding OOH to a marketing campaign, it can increase reach by 18% for TV and up to 316% for mobile advertising.

TARGETED APPROACH

Billboards, for instance, can result in huge audience reach. However, OOH can also be used more locally to target specific demographics, such as household income and age. With a little research from us, we can help you target your ideal audience.

Outdoor Advertising Statistics for Attorneys

• 82% search the web as a direct result of seeing an OOH ad after 5 exposures

• Outdoor advertising is 80% less expensive than TV

• About 7 out of 10 OOH ads promote local businesses like attorneys

• 83% of people think OOH is informative

• ROI for OOH is forty cents higher per dollar spent compared to TV and print

Testimonial

“From day one, your sales associate worked closely with me and my partners to identify our target demographic.  Then your team delivered a very tailored and eye-catching design.  

Since the sign posted 16 days ago, we have three contract out to potential clients, which will represent an over 800% return on our investment."

Joseph A. Kearney, Partner, Corral, Kearney & Cho, LLP

STREET FURNITURE

Catch pedestrians, drivers, and passengers throughout the Chicago DMA with our new vibrant format.

Wild Postings

Eye-level, eye-catching designs in heavy pedestrian areas, perfect for word-of-mouth propagation.

HOTSPOTS

A hyper-local format, ideal for attorneys looking for neighborhood advertising and community branding.

Bus Wraps

Get some serious reach with these “mobile billboards” in the most desirable areas of Chicago, including downtown and River North.

WALLSCAPES

Big and bold, creating a lasting impression and leaving a big impact on your next potential client.

Learn MORE About Our Formats

Download our free ebook today to learn more about outdoor advertising formats and how they can help your business.

A Case Study: The Memmen Law Firm’s Winning Branding

OOH advertising for attorneys is all about receiving that first phone call for consultation. In order to increase the number of consultations, branding and image is key. The Memmen Law Firm in Chicago has created a marketing strategy based on their aggressive legal vigor: the shark. It’s an easy way to increase recall by relating your firm to a pre-existing image or concept. Later, when the person who saw this billboard may need an attorney, they might not remember, the phone number or the law firm, but they’ll surely remember the shark!

Testimonial: GCW Law’s Clear & Concise Messaging

"The Account Executive from View laid out a strategic mapping of the best locations to satisfy our demographic targets, coupled with very competitive pricing for the various billboards that she found available in the marketplace. What an impact they have made for our advertising campaign! We hear from new and existing clients regularly saying that they see our billboards on the way to work or a restaurant or to wherever. I can’t imagine that our overall campaign would be enjoying the same level of success without our View Chicago team working hard to advertise to the motoring public who GWC is.”

Louis Cairo, Senior Partner, GWC Law

What should be included in a ooh ad?

The creative will often depend on the size and location of the ad spot. However, attorneys often benefit from having their phone number and some very short phrase that indicates what type of law they practice. “Injured?” is a great example of concise, clear messaging.

Should I include my image in a ooh ad?

Generally, advertisers don’t always recommend using a photo of yourself in an OOH ad. However, when it comes to attorneys, it’s important to demonstrate that your firm is not some impenetrable group, but rather there is a human behind everything, and people prefer to work with organizations they believe are run by competent people.

how many billboards do i need?

Again, the answer will depend on your budget and your objectives. But generally, repetition brings results. The more ad spots you have, the more likely you are to reach people in Chicago and having them recall your information when they need an attorney.