Reasons Why higher education should invest in outdoor Advertising

OOH is uniquely placed to increase enrollment and strengthen brand awareness for higher education in Chicago.

apathy toward online ads

Millennials and Gen Z-ers are tired of online ads. Many skip ads or have ad blockers. OOH, on the other hand, can use heartfelt and honest messaging to create a more authentic impression. Remember, you can’t skip a billboard.

COST EFFECTIVE

OOH has the lowest CPM and the highest ROI of any advertising medium. This means spending less money and making more impressions. Reach more potential students with OOH and strengthen your brand awareness affordably.

HIGH IMPACT

OOH is the best medium to drive convergence. In other words, OOH can dramatically improve the reach of other media. When adding OOH to a marketing campaign, it can increase reach by 18% for TV and up to 316% for mobile advertising.

young people go out

Out-of-home entertainment is the biggest expense for most students. This means your audience is out there—why not catch them where they spend most of their time? And remember, OOH ads are displayed 24/7, so for a lower price you can get round-the-clock coverage.

Outdoor Advertising Statistics for Higher Education

• 46% of 18-24 year olds use ad blockers

• 47% of high school seniors prefer in-state colleges

• 58% of all consumers have gone online as a direct result of seeing an OOH ad

• Name recognition drives most application decisions

• 83% of people think OOH is informative

STREET FURNITURE

Catch pedestrians, drivers, and passengers commuting to school throughout the Chicago DMA with our new vibrant format.

Wild Postings

Eye-level, eye-catching designs in heavy pedestrian areas, perfect for reaching Chicago’s future graduates.

HOTSPOTS

Our favorite hyper-local format, ideal for neighborhood advertising and targeting student & parent demographics.

Bus Wraps

Mobile billboards in the most desirable areas of Chicago, including downtown and River North. What’s not to love?

WALLSCAPES

Big and bold, creating a lasting and quality impression that leaves a massive impact on students and parents alike looking for a school to trust.

Learn MORE About Our Formats

Download our free ebook today to learn more about outdoor advertising formats and how they can help your school.

How do i boost enrollment with ooh?

OOH helps drive activity. For instance, about 40% of people visit a Facebook page after seeing an OOH ad, and more than 20% of adults post to Twitter and Instagram. OOH drives your potential students online, where they can get the detailed information necessary when determining where they will attend.

Why would i advertise locally?

By the time students are in their senior year of high school, 47% of them prefer in-state colleges or universities. In Chicago, that’s about 10,000 high school seniors each year. Advertising locally helps you get a head start with this large group of students, along with your out-of-state marketing strategy.

How Does OOH strengthen a university’s brand?

Younger generations find traditional media like OOH to have more honesty and authenticity than digital media and online advertising. By integrating OOH in you marketing strategy, you’re bound to get more credibility and engagement as a result.