Why OUTDOOR Advertising FOR HVAC, Plumbers & Home Services?
As a home service business, your marketing needs to reach local customers and leave a lasting impression. If you’re in plumbing, HVAC, electrical, painting, remodeling, landscaping, roofing or other home service, you’re likely competing with not only larger companies but also every handyman with a ladder and a toolbox. Home service, plumbing and HVAC marketing needs to set you apart from the crowd and leave a lasting impression. When someone’s heat stops working in the dead of winter or their shingles need to be replaced, you want to be in the back of their mind so that you’re the first one they call. One excellent way to achieve that is out-of-home advertising - including billboards, bus wraps, and street furniture.
What are the benefits of a billboard for small businesses in home service?
Thousands of Impressions Daily & Repeated Exposure
Trust is a major factor for customers choosing a home service company. After all, they are letting you or your team alter their most sacred space - their homes. In order to build trust over time, you must leave repeated impressions. Some studies say that an ad needs to be seen 7-8 times to communicate the message effectively, while others say that number is more like 10-26 times or higher.
The benefits of a billboard for small business are numerous, but one major benefit is the lasting impression you can leave on customers as a result of repeated ad exposure. By capitalizing on out-of-home advertising (OOH), your business can capture attention and build brand awareness. With an OOH ad, homeowners in the area will become familiar with your business, from those passing by on foot to those traveling by car or public transit. This study found outdoor advertising to be almost 25% more trustworthy than the average digital ad.
Prime Locations
One of the biggest considerations when choosing out-of-home ads is location. your business is focused on serving customers within a specific area or certain neighborhoods, you’ll see significant results from a billboard or other OOH ad.
When planning an HVAC, plumbing or home service advertisement, you should target homeowners. At View Chicago, we’ve got demographic data for the entire city of Chicago and 52 suburbs throughout the area. You can strategically place your ads in the neighborhoods homeowners live and travel through, or even opt to target specific income brackets.
How Much Does It Cost to Do an Outdoor Ad Campaign?
View Chicago provides a large variety of options for every need and price. Not sure which is best for you? Compare formats with our guide to OOH advertisements.
Are you interested in outdoor advertising in and around Chicago? Inquire today.
Statistics on Small Businesses Getting a Billboard or OOH Ad
OOH marketing has shown notable results for advertising HVAC, plumbing and home service businesses of all sizes. If you’re already running digital advertisements, you can give them a significant boost with concurrent OOH ads. We’ve gathered some statistics and the numbers speak for themselves.
OOH advertising can increase mobile click-through rates (CTR)
While mobile ads can be effective on their own, they can be significantly bolstered by synergistic channels. IAB found that users who’d previously been exposed to a billboard ad were 15% more likely to click on a mobile advertisement than a customer who hadn’t.
OOH ads drive significant traffic to your mobile platforms
If you’re looking to boost online traffic, OOH advertisement is the way to go. Nielsen’s study found 46% of adults in the U.S. have searched for a brand after seeing OOH messaging. In the same report, they found that just under 40% of those visited a Facebook page after viewing.
OOH Formats For hvac, plumbing and home services
STREET FURNITURE
Catch pedestrians, drivers, and passengers throughout the Chicago DMA with our new vibrant format.
Wild Postings
Eye-level, eye-catching designs in heavy pedestrian areas, perfect for reaching Chicago’s trendy gamblers.
HOTSPOTS
Target your specific audience with our favorite hyper-local format, ideal for neighborhood advertising and name recognition.
Bus Wraps
Mobile billboards in the most desirable areas of Chicago, including downtown and River North. What’s not to love?
WALLSCAPES
Big and bold, creating a lasting impression and leaving a big impact on your future customers.
Learn MORE About Our Formats
Download our free ebook today to learn more about outdoor advertising formats and how they can help your business.
You work hard, so should your ads.
View Chicago takes pride in exceptional service, and exceptional results. An investment in OOH is a strategic move towards meeting your business goals. Here’s what one of our home service clients has to say about his experience with View Chicago’s outdoor advertising:
“We do other forms of advertising, and unlike them, you seem like you truly care about the results. I was very impressed that you listened to what I was trying to convey about the image I wanted for my company, and you came up with some ideas that I was impressed enough with that we are changing many of our other ads to work with what you put together.
I like to think that my company is different from our competition, and you and the team at View Chicago have worked hard to help us project that. I look forward to growing with you and your team.”
- Michael Goode, Owner, Goode Plumbing
Frequently Asked Questions
Is ooh “set it and forget it”?
While some advertising firms might set up billboards and leave them up for a year, we are much more involved. We are results-oriented, so we are constantly checking and making sure your marketing goals are being met, even if that means changing your creative to adapt your campaign.
Which Outdoor Advertising Format is Right For You?
At View Chicago, we offer many different media formats across 40+ Chicago neighborhoods. And we have multiple ways for you to benefit from outdoor advertising. One of our skills is helping you determine the best format for your business.
Inquire today about Outdoor Advertising for hvac, plumbing and home services in Chicago
OOH in Chicago is a powerful tool. Don’t miss out—start looking into incorporating OOH into your marketing strategy today!