Why OUTDOOR Advertising FOR Real estate?
Real estate agents are neighborhood experts—so are we. We know the best locations to advertise your agency, and where those looking to buy properties are paying attention. Join the hundreds of realtors in Chicago who use OOH to elevate their brand awareness.
Reasons Why real estate agents should invest in outdoor Advertising
Chicago realtors have used OOH for many years due to the efficacy of the medium.
Location, location, location
We have some of the best advertising locations throughout the Chicago DMA. Any neighborhood you need to access—we have the ad spot. Real estate is a hyperlocal business, and OOH is highly effective at the local level. For real estate agents, this means having a strong presence near the property you are selling.
COST EFFECTIVE
OOH has the lowest CPM and the highest ROI of any advertising medium. This means spending less money and making more impressions. And remember, OOH ads are displayed 24/7, so for a lower price real estate agents can get round-the-clock coverage.
OOH & Online
OOH can dramatically improve the reach of other media. When adding OOH to a marketing campaign, it can increase reach by 18% for TV and up to 316% for mobile advertising. This relationship is perfect: you make a big impression with OOH, then sell the details online.
build trust
Online ads are famous for their clutter and unreliability. By choosing OOH ads for your real estate agency, you are investing in a medium that establishes authenticity and trust, establishing yourself as a neighborhood expert.
Outdoor Advertising Statistics for Real Estate
58% of all consumers have gone online to learn more as a direct result of seeing an OOH ad
Save at least $10 per thousand impressions with OOH
26% of customers noted a phone number or website address when viewing a billboard
83% of people think OOH is informative
ROI for OOH is forty cents higher per dollar spent compared to TV and print
OOH Formats For real estate
STREET FURNITURE
Catch pedestrians, drivers, and passengers traveling the Chicago DMA and make them dream about selling or buying a new home.
Wild Postings
Eye-level, eye-catching designs in heavy pedestrian areas, perfect for reaching Chicago’s buyers and sellers.
HOTSPOTS
Our favorite hyper-local format, ideal for community branding and advertising in your neighborhood of expertise.
Bus Wraps
Spread your brokerage or real estate throughout downtown and River North. What’s not to love?
WALLSCAPES
Big and bold signs in your neighborhoods. This creates a lasting impression and leaves a big impact on your specific audience.
Learn MORE About Our Formats
Download our free ebook today to learn more about our formats and how they can help your real estate business.
A Case Study: @ Properties Knows the Neighborhood
In this campaign, @ Properties gives a personality to each neighborhood, reaching out to the type of customer who likes spending time in that neighborhood and would potentially buy a property there. The creative is simple and mysterious, yet it’s very effective at driving online engagement for those who want to learn more, especially for Millennials.
Testimonial: Belgravia Group Goes for Bold
Adrianne Ruthhart, Belgravia Group Marketing Director, reviews her experience working with us to advertise her agency. “There isn't a better outdoor media company around. They always do what is best for their customers. Their service is top-notch, and they are a joy to work with. I have purchased advertising all around the Chicago area, and I would spend every dime with them if I could.”
Testimonial: Realtor Targets Their Ideal Neighborhood
I specialize in residential real estate sales in the River North neighborhood of Chicago, and look for unique ways to stay top of mind to people in the neighborhood looking for an experienced, trusted real estate agent.
View approached me several years ago with an opportunity to advertise my real estate services on a neighborhood billboard in the heart of River North. I’m so glad I partnered with them! Because their billboard locations are IN the neighborhoods- they provide realtors like me with the ability to reach future clients near their places of residence, work, near their favorite coffee shop, restaurant, retail store, fitness club etcetera. Unlike billboards on the highway, View Chicago’s signs are super targeted and neighborhood focused.
View also has an in house creative team. They listen to what you are looking for and design something that not only looks good but gets a response!
In a day of age where digital ads can be skipped and ignored, my sign in River North is guaranteed to be seen by a TARGETED audience for my business. As long as people are walking and driving through River North, they will see my name and number, and that to me is a good marketing investment.
-Barbara Sapstein, Baird and Warner
13 EXAMPLES OF BILLBOARD ADS FOR REAL ESTATE
Real estate billboards don’t have to be boring—they can set your brand apart from your competition and help you sell an experience. Check out these thirteen real estate billboards and tell us which one is your favorite!
Frequently Asked Questions
Why choose ooh over other media?
OOH has a different set of positive outcomes in comparison to digital ads, for instance. OOH can be more targeted and can provide more engagement to your buyers or sellers. If paired with online ads, OOH can be a powerhouse element to your real estate marketing campaign.
When is the best time to advertise?
When it comes to advertising property, timing is everything. Spring is generally considered to be the best time to sell a house. It’s a great time for families with kids to try and tie their move-in date with school holiday dates in summer. But taking advantage of year long strategies keeps you shelf-of-mind while other companies could be leaving business on the table.
How much information should be included in the ad?
Informing the customer of all the details is important in real estate, but we advise keeping those details online in order to de-clutter your ad. Use OOH to your advantage by making your creative speak to the local nature of your business, and ensure locals understand that you’re well aware of the bonuses of the neighborhood.
How have millennials changed the market?
It might seem counterintuitive, but Millennials don’t like online ads. The average person sees 12,000 ads online each month. As a result, Millennials do not trust the ads that they see online and are increasingly resistant to this type of marketing. However, OOH is very effective among this demographic, and since Millennials now comprise over 30% of the real estate market, this is an audience you can’t risk losing.
Inquire today about Outdoor Advertising for real estate in Chicago
OOH in Chicago is a powerful tool. Don’t miss out—start looking into incorporating OOH into your marketing strategy today!