When you’re interested in a bold advertising method that commands attention and looks and feels larger than life, a wallscape is an ideal option. This form of out-of-home (OOH) stands head and shoulder over the rest regarding sheer size, visibility, and creativity. Even people who may not know what wallscape advertising is have probably seen examples of wallscapes around their city. Wallscapes aren’t your ordinary advertisements. To the eyes of many viewers, they feel less like ads and more like works of art—one of many benefits of wallscapes that gives them the versatility to be used by professionals across all industries.
The Wonders of Wallscapes
A wallscape is a large-format advertisement that appears on the sides of buildings. How do these compelling ads come to life? They may be fixed directly to the surface of a structure or painted onto the structure itself.
Wallscapes Have Artistic and Urban Appeal
Resting directly on the surfaces of buildings makes wallscapes different from billboards and other forms of hyperlocal advertising and OOH. Especially when painted on, wallscapes seem more akin to murals than signs and billboards. Giving off the vibes of murals and street art adds a sense of urban curb appeal that makes wallscapes feel like an immersive part of the city experience. Ultimately, this connects viewers and potential buyers to the artwork and message of the wallscape in a unique way. Combining captivating graphics and vibrant colors with your message can make your brand feel more established, accepted, and permanent in the community.
Trendy OOH That Appeals to Millennials and Gen Z
The aesthetically pleasing nature of wallscapes contributes to their trendy appeal, particularly among younger audiences. A visually appealing presence is crucial for brands, especially when targeting millennials and Gen Z because visual content draws in this demographic. Plus, these individuals are exceptionally active on social media. A stunning wallscape in a location deemed picture-perfect by individuals in this demographic can increase the exposure of the promotion of your products or services.
When LINEA Luxury Apartments were first built and opened in The Loop, we worked with them to plan a wallscape on Lake Street and Racine Avenue in Fulton Market. The bold design of the wallscape fit right in next to other colorful outdoor artwork and murals in Fulton Market. The location and design of our wallscape were perfect for reaching millennials and Gen Z-ers who took pictures of themselves out and about in Chicago in popular locations such as this. Social media viewers of any uploads containing our wallscape receive exposure to the message, which can motivate them to search for the brand or visit the neighborhood.
The Large Scale of Wallscapes Has Impact
At View Chicago, we provide wallscapes between fifteen to thirty feet high with any width. Perfect for extensive marketing campaigns and spreading bold messages, wallscapes can draw attention to specific areas or highlight essential community issues. Because they can turn any wall into a vibrant, artistic, engaging space that reflects the identity and character of the community, wallscapes are impactful in their:
Visibility. The enormous size and eye-catching nature of wallscapes make them one of the OOH advertising types with some of the most incredible visibility. This boosts their prominence in densely populated areas of high traffic and allows them to cater to viewers and potential buyers whether they’re commuting or sightseeing by vehicle or on foot, increasing brand awareness and driving sales.
Longevity. Wallscapes are the perfect form of OOH advertising for campaigns and ongoing promotions lasting anywhere from a few weeks to months.
Versatility. This OOH format uniquely suits various advertising surface shapes and sizes. Furthermore, ad creative can be altered as you decide to change campaigns.
Placement. Wallscapes are placed in some of the hottest Chicago neighborhoods made up of populations that are ready to buy. They are placed either at eye level along sidewalks or high up on buildings over busy intersections, ideal for getting noticed by pedestrians, drivers, and passengers alike.
Who Wallscapes Work For
Our consultants can make wallscapes work for any industry. Any and every business can stand to reap the advantages of outdoor advertising if they choose the right formats and locations for their campaign. We’ve worked on wallscape campaigns with higher education, hospitals, real estate agents, attorneys, small businesses, national brands, and more.
On the point of versatility, wallscapes are commonly used in many industries because they appeal to large numbers of people. In addition to the sectors listed above, the versatility of wallscapes makes them a fitting OOH ad choice for:
Fashion Brands
Movies, television or other streaming content
Insurance
Beer and liquor brands
Retail
Food and drink products
Our wallscape consultants don’t just place wallscapes anywhere, though. We expertly help you locate your OOH ads in high-traffic areas like:
Highways, freeways, and other major roads
Prominent urban areas downtown
Areas that are regularly frequented by commuters and tourists
Large National and International Brands
Chicago is an ideal location for large brands in various industries to market in because of the high-traffic streets, bustling urban environment, and diverse neighborhoods. Wallscapes are effective ways for large national and international companies to make a splash in the Windy City and engage in hyperlocal advertising that speaks directly to Chicagoans.
Well-known large brands like Microsoft, for instance, use wallscapes and other forms of OOH for marketing mobile products to the “on-the-go” workers and students in Chicago to meet them where they are as they go out and about. Such businesses can customize wallscapes to reflect their brand and message in a way that’s specific to audiences in Chicago by including famous Chicago cuisine, sports references, celebrities, and iconic landmarks in their imagery to evoke a sense of familiarity.
They’re Suitable for Local and Smaller Brands, Too
Wallscapes are also beneficial for local and smaller companies. These attractive ads help small businesses generate buzz around a new product or service and attract new customers in an eye-catching way that helps them stand out from the competition. You can use these ads to target specific demographics and connect with your audience by evoking the city’s culture. If you run a home service business, for example, you can reference the neighborhood you serve. In DELJO Heating & Cooling’s wallscape, they show their Chicago pride stating, “serving Chicago since 1922,” and calls out their neighborhood with, “service Wicker Park deserves.”
With the right design and message, a wallscape can create a lasting impact that will leave a positive impression on potential customers. At View Chicago, we’ve worked with small and large companies to put up Chicago billboards, wallscapes, HotSpots, and more. When you’re ready for your creative billboard ideas to come to fruition on display for viewers in the Windy City, reach out to us. Who’s your target audience? What are your budgetary considerations? How about your ideal marketing timeline? Let us know, and we’ll provide you with a custom quote and get started on an outdoor ad campaign in an ideal location that captures your target audience members’ eyes and directs them to check out your brand.