When first-time and veteran home buyers and renters decide to move to a new home, they take their searches for the perfect place to the streets, visiting their ideal neighborhoods and properties. Through OOH advertising, real estate agents, teams, brokerages, and mortgage brokers can meet these prospective homeowners right in the areas they’re exploring. When home seekers are able to see your billboards, wallscapes, HotSpots, and Wild Postings while out and about, this can increase your brand awareness in a way that generates leads. Additionally, as other real estate professionals notice your OOH ads, connections are created with other industry professionals. At View Chicago, we have some of the most outstanding advertising locations in Chi-Town. For any neighborhood you’re interested in making your name, we’ve got the ideal spot and OOH format for you.
Reach Residents Directly with Hyperlocal Advertising
Real estate is a geographically targeted industry, all about the local market. You can keep your business as local as possible with hyperlocal advertising: targeting your marketing efforts toward a specific area and demographic. As an individual real estate agent or team member, focusing your business within a particular neighborhood requires you to learn about it.
You can demonstrate market expertise with knowledge of market trends (average home price, number of recent transactions, sale price/listing price data). You can also use imagery our reference to connect your brand to your neighborhood expertise.
You should tell prospective and current residents in the neighborhood that you are. Let people in the community know that you’re an expert in their area with OOH ads.
Include HotSpots in Your OOH Ad Campaign
Put your local expertise on display with HotSpots. These OOH ads are typically smaller and more affordable than billboards but just as impactful. You can buy them on a budget between $500 and $2000, which allows you to target several spots within your specific neighborhood and reach more of your audience. A HotSpot nearby a regularly frequented store and another at a busy intersection in the community can create millions of impressions among residents traversing the area.
You could benefit from a HotSpot like the ones we worked on for Baird & Warner, Illinois’s largest family-owned independent real estate services company. This company conducts business all over the city and has individual agents who may have a specific geographic focus. For example, Scott Curdo works within the Avondale neighborhood, and hyperlocal advertising allows him to reach residents in the area. Their sleek, eye-catching HotSpot in Lakeview showcases their brand and helps them remain a recognizable name in the community.
With a HotSpot, you can let the neighborhood residents and visitors know of your presence with confidence that they’ll receive your message loud and clear right where they live, work, eat, and spend their time. Other local real estate professionals will also receive your message where they conduct their business. It’s a good thing they will, considering connecting with other real estate professionals in the same city can be beneficial. From one expert to another, they may see your ad and reach out, wanting to connect with you, refer you business, or contact you with pre-market listings because they see you as a reliable local authority.
Make Wallscapes Work for You
Wallscapes are an effective way to position yourself as an expert ready to do business in a specific neighborhood. These OOH ads can be fixed directly onto a surface’s structure or painted onto it. Wallscapes are high-impact because
Especially when painted on, wallscapes can look like murals. This allows them to feel more like works of art to enjoy than ads. Their aesthetically pleasing nature can add a sense of urban curb appeal and familiarity that captures residents’ eyes and trust.
They help your brand appear reliable and established in the neighborhood. Many people come to Chicago from other places for professional and academic opportunities. The attractive, community-style vibe of wallscapes can help you position your brand as a welcoming authority for such newcomers who aren’t yet familiar with the housing market, rich culture, and bustling activity of Chicago’s many diverse neighborhoods.
Like HotSpots, wallscapes can tell others in the real estate industry about you and your activity in the community. Are you interested in collaborating with brokerages in some capacity? Consider having wallscapes close to busy offices where agents constantly come and go. If you’re a mortgage broker or brokerage, this same wallscape strategy can effectively capture the attention of agents who could recommend your services to their new homebuyer clients. @ Properties, for instance, has a wallscape up at a busy intersection nearby their largest downtown office. Plenty of agents coming and going from this office will pass by and lay eyes on this wallscape that constantly reminds them of what the brokerage does to support and promote the brand.
We also turned this real estate brokerage’s creative billboard ideas into a clean, image-centered, well-placed billboard in Wicker Park for all to see.
The budget for making such OOHs come to life can vary widely. Still, with smart timing and flexibility with posting dates, even high-profile wallscape billboards can fit an efficient marketing budget.
Become HIGH-PROFILE With Hyperlocalized OOH Ad Campaigns
While the real estate market continues to change, advertise your expertise and business outdoors to show stability and demonstrate solidarity with homebuyers, renters, homeowners, and newcomers to the neighborhood. With relevant, localized messages displayed in ideal, commonly frequented locations, you’ll be able to reach them on a more personal and communal front.
Real estate agents are experts on neighborhoods, and so are we. At View Chicago, we know the best locations to advertise your business and where people looking to buy properties in Chicago are focused and paying attention. Our expert consultants will guide and support you through the planning, launching, and maintaining OOH ad campaigns fit for your business goals to deliver results and drive business. Share with us your target audience, budgetary considerations, and ideal marketing timeline, and we’ll provide you with a custom quote. From determining the best location to build your OOH campaign to purchasing the ad space, View Chicago is with you at every step.