Branding and community messaging have always been paramount in Hospital marketing. But in this time of crisis, with hospitals on the frontline of the fight against COVID-19, messaging that connects to your community has never been more important. Here are ways that hospital and other healthcare services are connecting with the communities they serve.
Grateful
The first is messaging around gratefulness. Say “Thank You” to the medical workers, first responders, and other essential employees during this crisis. This is a way of keeping your brand active but without appearing pushy or self-centered. Show your customers and your audience how much your company cares about Chicago and the people who work so hard to make Chicago the beautiful city it is. Honor those within your own organization who serve us day to day on the front lines.
Informational
Another type of messaging you can provide is informational. Communicating community-located COVID-19 testing centers and Antibody testing centers, with quick and clear FAQ page.
Community-Oriented
In every disaster comes a deep sense of community. Everyone is in the same boat and experiencing the same problems which creates a strong bond. People are having conversations with neighbors that they’ve never spoken to. Join in with this conversation and be a part of your community. Continue your branding effort in the communities that you serve, as healthcare options are top of mind more than ever.
Let our advertising experts help you design perfect messaging in during this time.