Demonstrating trustworthiness and expertise has always been a cornerstone for marketing legal services. And in this time of crisis when people face so many challenges, connecting with your community as a resource for expert counsel is more important than ever. Here are our top messaging tips for legal professionals during COVID-19.
Informational
Your business has always been about providing the right advice. Here is a way to build upon that brand. Focus on visuals of free downloads and e-books on your website, use of infographics and videos, and sharing content on social media
Promote Virtual
Highlight virtual meeting capabilities with clients, as many may be used to face to face interactions. This calms any fears some may have of reaching out while also letting Chicago know you’re open for business.
Social Proof
Build good word of mouth with increasing your online reviews, and sharing those reviews on social media and billboards across the city.
Helpful
Finally, you can also tie your message around offering price relief. Give customers an extension on payments or reduce your price to honor the difficulties some are going through in this moment.
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Let our advertising experts help you design perfect messaging in during this time.