Local knowledge and expertise have always been important in marketing real estate and real estate services. But in times of great uncertainty, connecting with your community with expertise and advice is more important than ever. Here are our top messaging tips for real estate professionals during COVID-19.
Local
This is a truly unique opportunity to get hyper-local with your marketing strategy. With travel distances shortening, you have the ability to connect with your audience right in their neighborhood. Speak directly to sellers and buyers and let them know you are the “go-to” expert in that neighborhood.
Information & ExPERTISE
During times of great uncertainty, true expertise is harder to find and therefore more valued than ever. Home buying is one of the most significant financial decisions many people make. Connect to your audience with a message that shows them how your experience and expertise help them in these times.
Community-Oriented
In every disaster comes a deep sense of community. Everyone is in the same boat and experiencing the same problems which creates a strong bond. People are having conversations with neighbors that they’ve never spoken to. Join in with this conversation and be a part of your community.
Let our advertising experts help you design perfect messaging in during this time.