With Street Furniture, the incredible potential of marketing to the suburbs can be realized. Street Furniture can help bring your business to an audience who is ready to embrace your brand.
When you think of Chicago, what comes to mind? For most people, it starts with landmarks like the Bean and Wrigley Field. Then we move into neighborhoods—downtown, River North, West Loop, etc. But what about the suburbs? If a company was interested in targeting this audience, and therefore all of Chicago, how would they go about doing so?
One of our main goals is to help your brand reach your targeted audience without fail throughout the day, and the suburban commute is a great place to start.
“Our collection of street furniture works in conjunction with our other products (HotSpots, Wallscapes, Transit Wraps) to create media that surrounds our client’s audience throughout every moment of their day outside of the home.”
Frequency
There is an untapped potential sitting at the border of the city. The Chicago suburbs and the surrounding areas add up to more than double the population of the city of Chicago! More often than not, suburban residents are commuting to or visiting the city regularly, being exposed to the ads they see in the city, whether it’s a HotSpot or a Wallscape. And then—what happens when they go back to the suburbs? They often forget the ads they have seen.
Studies show that soon after seeing an ad, recall falls down to 25% and remains low without a reminder of the brand or product. The goal is to have your audience see your ads with a higher frequency. The more they see your ads, the more they will remember about your brand and will want to engage with your products.
In order to avoid this ad recall problem, we have the perfect solution: Street Furniture. It allows you to target specific demographics and areas where your customers live, commute, and buy. It is the perfect addition to our already large selection of advertising formats by targeting customers throughout their commute. This is how you make sure they remember your ad. Our products, both in the city and the suburbs, allow you and your brand to immerse your audience with a constant reminder of your messaging.
Suburb Profiles
One of the main benefits of targeting specific suburban neighborhoods is the ability we have to provide our clients with specific demographic targeting. Depending on your strategy, we can help navigate your campaign in order for you to target the audience you seek.
Are you looking to target specific demographics? No problem! We can set you up with transit shelters in suburbs with specific demographic profiles or multiple areas with a similar makeup.
What if you’re looking to be near specific areas, such as hospitals? We can help you target specific areas such as corporate headquarters, hospitals, universities, or retail outlets.
For example, let’s take a look at two different suburbs. Cicero, west of the Little Village and south of I-290, has a population of about 81,000, and 90% of residents are Hispanic. Morton Grove, located between Des Plaines and Skokie, is a completely different place. It has less than a third of the population of Cicero, but almost twice the median income.
Morton Grove
Population
22,943
Median age
44
Income
$72,697
Ethnic Breakdown
66.2% White
28% Asian
4.4% Hispanic
1.4% Other
Cicero
Population
81,597
Median age
27.8
Income
$39,557
Ethnic Breakdown
89.6% Hispanic
9.2% Non-Hispanic White
1.2% Other
With suburb profiles such as these (and with more in-depth information), you can make sure you are targeting your intended audience.
Our collection of Street Furniture products work in conjunction with our other products (HotSpots, Wallscapes, Transit Wraps) to create media that surrounds our client’s audience throughout every moment of their day outside of the home.
Work with our advertising experts to build out the perfect ad strategy
Commuter Profiles
Why stop at making suburb profiles? Commuter profiles are even more specific characterizations of potential consumers in a commuting track. For example, a bus bench ad may be seen by all types of commuters: drivers, passengers, bus riders, and pedestrians. Depending on the neighborhood, we can put together a good picture about the commuters seeing the bus bench ad.
Here’s a common commuter profile: the Social Student. Imagine a 20-year-old student living in Cicero who commutes on weekdays to Northeastern University. He notices Street Furniture on his way to school, and he sees Wallscapes in Fulton Market when he’s downtown with friends on the weekend.
Or how about the Head of the Household—she’s in her 40s and spends most of her time shuttling the kids between home, school, and their activities. She manages the household’s budget, cell phone bills, groceries, etc. If we told you she lives in Morton Grove, well now we have a lot of information to work with. If she is part of your target audience, we can swiftly create hyper-specific advertising copy and incorporate your brand into her normal routes.
The goal is to give our clients the ability to target specific audiences—audiences that may go underutilized because they happen to live right outside the city. However, even though they are suburban residents, they are an important part of the city’s consumer base and including them into a marketing campaign helps create brand awareness at a different scale.
So, what are you waiting for? Talk to one of our experts about Street Furniture and its potential to unlock your audiences in Chicago’s suburbs.
