As cities across the country reopen, marketers from national brands to local businesses are looking for smart, cost effective ways to get their message on the streets and reconnect with their customers. In Chicago, the nation’s 3rd largest DMA, our network of suburban Street Furniture and Downtown HotSpots are the perfect reach/frequency mediums for fully penetrating the market with your messaging.
With the pandemic that put everything in a standstill, many businesses are wondering what is the next step to reopen businesses and return to normal, many are left wondering: what should we do about our marketing strategy?
Even worse, some companies are stopping their marketing altogether. We’ve spoken before about how advertising during a recession is beneficial in the long-run, but we are also sensitive to the idea that different companies have different priorities, and we want to make continuing your advertising campaign as affordable and efficient is possible.
For reasons even beyond the current situation, Street Furniture is a worthwhile investment.
Street Furniture
Let’s start with some quick facts about Chicago. There are around 3.5 million cars used for commuting in the Chicago DMA, and CTA boasts a daily ridership of around 1.5 million passengers. The best place to catch Chicagoans on the go are places that commuters and passengers would readily see.
Enter Street Furniture. Street Furniture is designed to meet your audience at eye-level where they are most likely to notice and engage with your advertisement. With the numbers we mentioned above, our Street Furniture has been proven to provide 37 million weekly impressions. Yes, that’s 37,000,000 - every single week.
And most importantly, Street Furniture is extremely cost-effective. Bus shelters have existed for a long time for a reason—they work. They’re also affordable, and the bold display allows for your audience to see the ad from far away or to interact with it up close.
SCHEDULE A FREE CONSULTATION
Call us today to set up a FREE consultation for your advertising needs. We can show you our comprehensive Street Furniture inventory and speak more specifically about how it could benefit your marketing goals.
Is There Enough Coverage? - We’ve Got Chicago Covered
We have over 700 displays in 50 select suburbs ready to promote your brand or product, and along with our other mediums, we can cover 94% of the Chicago DMA at your command. We are able to blanket the entire market with a constant reminder of your brand, and a market takeover of that size can be really powerful.
This is one of the perks of Street Furniture: dialing up the frequency. Companies often think that having one well-placed ad will boost their engagement. Unfortunately, ad recall suffers when there are only a few exposures to the advertisement. Studies show it falls to 25%, a low figure if you’re looking to make an impact during these times.
However, with more strategic ad placements, your audience begins to recall your brand or product at much higher rates. Picture this—a key target audience member walks to the bus stop. Your ad is displayed there. They take a bus to a train stop. Your ad is there too. When they get off and walk out of the station, your ad waits for them there. We can even help you with the creative in order to ensure you’re not fatiguing your customers. But at the end of the day, when they think of making a purchase, you’ll be the first name that comes to mind.
Where Do I Put My Ads? - Neighborhood Profiles
One of the benefits of advertising with us is that we know Chicago. We know the neighborhoods, we know the suburbs, and we know the people who live in this city.
For the suburbs, we have compiled an abundance of information that can help you target each suburb depending on your target demographics. In this blog post we mentioned some data pertaining to Cicero and Morton Grove, how each suburb differs from each other, and what kinds of companies would prefer to advertise in each suburb. Of course, this is just the tip of the iceberg. We can profile at least 50 Chicago suburbs in order to help you make the most efficient advertising decisions.
WANT TO LEARN MORE ABOUT STREET FURNITURE?
Our free ebook has more in-depth information about our coverage through the Chicagoland area and how Street Furniture can take your marketing to the next level.
Who Is My Audience? - Audience Profiles
Audiences are a different story, so we have created profiles for the average commuters based on types. The “Social Student” and the “Head of the Household” are two common commuter types and just a couple of profile examples from our long history of advertising in Chicago. We use your audience profile in order to determine where to show your ads and what type of creative to show them. And since populations are constantly changing, we are constantly updating our information to make sure your ad dollars are well spent.
It’s important to keep both of these in mind when creating a marketing campaign, but if you don’t have the data, this becomes a much more difficult scenario. With us, you get our expertise in both advertising and audience targeting.
Chicago is the 3rd largest metropolitan area in the country. Don’t miss out on advertising right now! We can help provide you with affordable and effective ad spots with Street Furniture.
Want to Expand Your Coverage?
Contact us today to set up a FREE consultation and let us show you how OOH can revitalize your brand.