If you’re a local Chicago business owner in the automotive industry looking for ways to boost car sales, don’t look any further than out-of-home advertising (OOH), specifically local billboard advertising. When considering implementing billboards in your car advertising plans, you may wonder, “Are OOH and billboard costs worth it in a technology-driven society?” The answer is a resounding yes!
How Much Does It Cost to Rent a Billboard?
A Quick History of Billboards
5 Local Advertising Techniques That Work
Are Billboards Worth It?
Billboard Trends for 2022
The pandemic kept many people inside in Chicago for the past year and a half. As confidence in safety grows and the pandemic recedes, the strength of billboard advertising grows. People are spending more time outside, which means they’re more likely to make purchasing decisions on the go, where outdoor ads can have a firm influence. Learn about the trends for outdoor advertising in 2022.
How Do I Know If My Billboard Is Working?
While many may think that OOH is too old-fashioned to produce good analytical data, billboard success and ROI can be measured in many ways to help determine whether they are successful. ROI, or return on investment, depends on the investment and the “return” that a business is looking for. Depending on the results a client seeks, we can craft individualized campaigns to reach those results and more.
Video - Deljo Case Study
Video - Foxtrot Case Study
Video - Sugaring Case Study
A few months back, I worked with Sugaring NYC, which is a relatively newer brand in the beauty world. They came to us because they are new to Lincoln Park—they have a franchise location in the loop and they were expanding to Lincoln Park, so they really needed a push to show people: hey we're here, we're open, and we're ready to serve you.