Transcript of Gray Megan (Co-founder)
So when we start working with an advertiser, we want to understand: what’s the business result you’re trying to drive?
If it’s a real estate agent, they’re looking for home buyers or people looking to list their homes, generally trying to drive website traffic. So we would gear the locations of your Chicago advertising to support that goal.
A neighborhood hospital is really looking for a neighborhood branding and messaging, creating brand awareness so that—you may not need healthcare today, but you’re looking into pre-natal services, or where to have your baby, that name comes to mind as your neighborhood hospital.
For an area restaurant, we work with a few that are some of our best long-term clients. It might be as simple as expanding the awareness of that restaurant beyond just its storefront and signage, and finding a HotSpot that is two-blocks down the street and points pedestrians and commuters directionally to their location.
“Billboards can seem like they go up and stay up for a year and are never altered. That’s definitely not the case. We are super involved with our clients’ ad campaigns and we really care about the results.”
We’re going to work backwards of what locations do you generally draw customers from, and do we have coverage in those areas that can reach those people. And then it’s a matter of messaging. Can we put a message in front of your target audience that’s compelling and interesting enough to drive foot traffic through the door?
We know that if we have an understanding of the business results that our clients are trying to drive and the audience they’re trying to reach, we can generally find the locations that work for them and design creative messaging that will drive foot traffic or whatever other result you’re trying to measure.
“How can we help you meet your goals that you have for this year?”
