Good billboard creative is simple, but not easy. When advertisers get it right, we look to examine what they’re doing that’s working.
Any business or organization that is trying to communicate its message to the public needs to focus on being effective. When your mission and your message is about improving the health of your community, being effective is doubly important. We’ll examine why hospitals (and other community-focused organizations) use billboard advertising to engage communities with health messaging, yielding healthier populations, and better communities.
What we found is that tech companies and all of the top ten most valuable US brands are investing heavily in OOH (out-of-home) advertising. What are their reasons for doing this, and how are they going about it?