In today’s data-filled world, advertisers must learn to incorporate data in their creative process. Data can help reach your audience at a larger scale with contextual and relevant information. Here are four ways to use OOH data to create effective campaigns.
Using specific data along with an understanding of your brand, message, and buyer’s journey, a wise advertiser can see a perfect opportunity for an “in-real-life” exposure. And further, with this data, we can determine what format of advertisement will be best. Explore a breakdown of the difference between Wild Postings, HotSpots, and Wallscapes.