Transcript of Jamila Huq (National Account Executive)
My clients use HotSpots in a number of different ways. I always tell people you can really make HotSpots fit whatever you need them to do or whatever you need them to accomplish.
I have some advertisers that reach out to me and say, “I need a hyperlocal and very targeted campaign. We have a very holistic budget, and we have to be very strategic about where we put our placements.”
Sometimes they just have one or two points in the city that they need to reach, and they only need a couple of HotSpots to reach those points.
You can cherry-pick the HotSpot to get exactly the coverage you need, and compared to other media it’s quite affordable and they’re very high-impact. If you need assistance creating a budget, we are here to help.