Neighborhood-based advertising has always been a winner for small businesses. In these uncertain times, having a strong presence in your neighborhood and community is even more pressing. Here are our top messaging tips for small businesses during COVID-19.
Loyalty
Emphasize your commitment to your community and it's patrons. How many years have you been serving Chicago? What do your repeat clients say about your services? Are you supporting any local charities during this time?
Latest Successes
Make point of your accomplishments, so far during this crisis, so people know you're still "open for business" For example, if you are a local HVAC company, what safety precaution measures have you taken that has continued to help you win trust of your customers when doing the work inside?
Local
This is a truly unique opportunity to get hyper-local with your marketing strategy. If a person is only leaving their home to walk around their neighborhood and go to their local grocery store, your messaging could be directed to that neighborhood (“Pilsen, we are here for you”). Your message will be more felt and appreciated.
Helpful
Finally, you can also tie your message around offering price relief. Give customers an extension on payments or reduce your price to honor the difficulties some are going through in this moment. Creating a coupon code or offer that is relevant to the times also helps keep your business top of mind.
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Let our advertising experts help you design perfect messaging in during this time.