Transcript of Blaire Gunderson, Senior Account Executive
Ambetter Insurance came to View Chicago specifically during the fourth quarter when open enrollment is a really crazy space in the insurance industry and they really wanted to make sure that Ambetter's name was top-of-mind near specific hospitals where patients might be looking to switch to a different insurance provider. We were able to meet with them and really help them find a way to get their brand message next to (or very close) by their focus hospitals to make sure that Ambetter's name was top-of-mind through this open enrollment period.
“How can we help you meet your goals that you have for this year?”
Other than wanting to be near the community hospitals in Chicago was to really put the impressions for each specific sign top-of-mind to make sure that they were getting the highest traffic numbers possible. It was a little bit of a combination of impressions as well as proximity to hospitals. Not only do we really cover the Chicago neighborhoods but we also now cover the Chicago suburbs and both markets were of utmost importance for this campaign, so we were able to not only reach one target market but a second one as well: more overall coverage.
