When paired effectively, OOH and social media can make an impressive campaign. Jamila Huq, our National Account Executive, describes View Chicago’s work with Bulleit Bourbon on their campaign along with its genius use of creative power.
by Jamila Huq, our National Account Executive
Essentially ad copy is everything.
Advertisers like Bulleit Bourbon did a really cool campaign where they paired up with different artists in the country and then they worked with those artists to create ad copy for BulleIt and posted that on their Wild Postings.
That was a really cool campaign, and then one really cool story is that one of my colleagues sent me a picture of her friend’s social media who had made a post of one of our Wild Postings and just the fact that a Wild Posting is at street level, someone who's walking by can very easily snap a photo and post it. I've been sent examples on social media of people taking pictures of our Wild Postings and that generally happens when it's really cool ad copy.
We believe the success of this campaign came from a mix of the right medium and the right message. Learn more about made this possible. First, Wild Postings, the medium that was the perfect format for this type of message and audience. Second, the importance of taking time to formulate the right creative to get your desired results.
1 - The Right Medium
“Wild Postings are a great media to get into the heavy foot traffic corridors of the city.”
2 - The Right Message
“You can have the best billboards in Chicago. But if you have bad creative nobody will pay attention.”