Video - McDonald's Case Study

Transcript of Jamila Huq, National Account Executive

Mcdonald's—we've worked with them for a while now. They've been great partners to us and they approached us because they want advertising in the suburbs of Chicago, so with our new bus shelters that we've gotten within the past year we have fantastic coverage of pretty much all of Chicagoland now. In downtown Chicago we have great coverage with our HotSpots, Wallscapes, and other offerings, and then in the suburbs our bus shelters would be the best opportunity there for larger brands like the Mcdonald's and Mcdonald's Co-op group here in Chicago.

How can we help you meet your goals that you have for this year?
— Jamila Huq, National Account Executive

They approached us because they wanted coverage not only for their specific restaurants where we tried to get coverage as close as possible. In many cases it was right across the street from the Mcdonald's or even within a few blocks. They came to us for that kind of coverage but then we're also able to provide general market coverage so areas where there might be a gap in your advertising we can provide coverage in those areas.


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