Good billboard creative is simple, but not easy. When advertisers get it right, we look to examine what they’re doing that’s working.
What we found is that tech companies and all of the top ten most valuable US brands are investing heavily in OOH (out-of-home) advertising. What are their reasons for doing this, and how are they going about it?
Who is a Millennial? The Nielsen Company puts anyone born between 1977-1995 into this box, but our society also has a habit of putting this demographic into a box. There are many myths surrounding these consumers, and it’s wise to look at the data instead of stereotypes when it comes to marketing. We’ll explain why you should care, help clear up some of the confusion, and explain the best strategies for what it takes to create a great billboard ad for reaching millennials.