Transcript of Jamila Huq (National Account Executive)
With one of my clients, Allstate, historically they had always done a campaign that was very highway-focused. But with the changes that came to Chicago due to COVID-19, people were becoming more locally-focused, so people were staying within their neighborhoods, they were talking more walks outside, they were walking to their neighborhood drugstore, or walking to pick up food from a local restaurant. Their commute was looking very different, and with that, the client had to shift their marketing strategy to accommodate.
“At View Chicago, we’ve always been very neighborhood-focused. We really believe that the best way to reach audiences is to reach them in the neighborhood where they eat, sleep, live, drink, shop, spend.”
This is a story I've heard from a lot of my clients: that they wanted to shift from highway advertising and really focus on neighborhood advertising. And that's where View Chicago is really able to help, because all of our inventory is really focused on reaching audiences directly in their neighborhood or in their communities.
“It’s the only type of advertising that cannot be turned off.”
