Transcript of Kristina Meyer
We’ve worked with Northeastern University on a few campaigns in the past. They always come to us looking for ways to really get into the north side neighborhoods. Their campus is on the north side of Chicago, so they really have a focus on bringing the people that live around that neighborhood to attend their school.
“Billboards can seem like they go up and stay up for a year and are never altered. That’s definitely not the case. We are super involved with our clients’ ad campaigns and we really care about the results.”
This most recent campaign that we did with them was an enrollment campaign, so they’re looking to increase enrollment and looking to increase their student body base. So what they did is they packaged ten HotSpots of ours in really highly-concentrated neighborhoods and high-traffic intersections which resulted really well for them. The HotSpot package ultimately did result in an increase to their enrollment over the year.
“What’s really good about our HotSpot format is that it helps the advertiser stretch their dollar and advertise where they want to be.”
