Small Business

Video - Sugaring Case Study

Video - Sugaring Case Study

A few months back, I worked with Sugaring NYC, which is a relatively newer brand in the beauty world. They came to us because they are new to Lincoln Park—they have a franchise location in the loop and they were expanding to Lincoln Park, so they really needed a push to show people: hey we're here, we're open, and we're ready to serve you.

Common Sense Guidance for CBD Billboard Advertising

Common Sense Guidance for CBD Billboard Advertising

With the passage of the 2018 Farm Bill, allowing for the cultivation, transportation and sale of hemp and hemp-derived products, the CBD industry was born. But in a fast moving industry (projected to grow to a $22 billion market by 2022), marketers of CBD products should heed some common sense guidelines when marketing with billboards. Read on for more information.

7 Small Changes That Make a Big Difference in Chicago Advertising Campaigns

7 Small Changes That Make a Big Difference in Chicago Advertising Campaigns

The aim of advertising, like most things, is simple but not easy: to persuade someone to purchase your product or service right now or when they are ready to buy. It sounds so simple that it’s easy for advertisers to forget about the basics.