New to Out-of-Home Advertising? The Ultimate Checklist for Planning Your First Campaign

New to Out-of-Home Advertising? The Ultimate Checklist for Planning Your First Campaign

For those planning their first billboard campaign, this checklist will help you understand the key points in the creation of a billboard campaign. With this checklist, you’ll be much more equipped to create a first billboard campaign for your brand that meets your goals and pays back in dividends.

Billboard Trends for 2022

Billboard Trends for 2022

The pandemic kept many people inside in Chicago for the past year and a half. As confidence in safety grows and the pandemic recedes, the strength of billboard advertising grows. People are spending more time outside, which means they’re more likely to make purchasing decisions on the go, where outdoor ads can have a firm influence. Learn about the trends for outdoor advertising in 2022.

How Do I Know If My Billboard Is Working?

How Do I Know If My Billboard Is Working?

While many may think that OOH is too old-fashioned to produce good analytical data, billboard success and ROI can be measured in many ways to help determine whether they are successful. ROI, or return on investment, depends on the investment and the “return” that a business is looking for. Depending on the results a client seeks, we can craft individualized campaigns to reach those results and more.