Why OOH

How Out-of-Home Advertising Reaches Travelers, Drivers & Potential Car Buyers

How Out-of-Home Advertising Reaches Travelers, Drivers & Potential Car Buyers

If you’re a local Chicago business owner in the automotive industry looking for ways to boost car sales, don’t look any further than out-of-home advertising (OOH), specifically local billboard advertising. When considering implementing billboards in your car advertising plans, you may wonder, “Are OOH and billboard costs worth it in a technology-driven society?” The answer is a resounding yes!

An Average Commuter's Day in the Life: Daily Chicago Billboard Touchpoints

An Average Commuter's Day in the Life: Daily Chicago Billboard Touchpoints

When strategically placed, Chicago OOH ads like billboards, bus shelters, or street furniture can capture the attention of even the busiest commuters, from the high-level exec rushing to get to a meeting on time to working or stay-at-home parents trying to balance it all or college students on tight schedules.

New to Out-of-Home Advertising? The Ultimate Checklist for Planning Your First Campaign

New to Out-of-Home Advertising? The Ultimate Checklist for Planning Your First Campaign

For those planning their first billboard campaign, this checklist will help you understand the key points in the creation of a billboard campaign. With this checklist, you’ll be much more equipped to create a first billboard campaign for your brand that meets your goals and pays back in dividends.

Billboard Trends for 2022

Billboard Trends for 2022

The pandemic kept many people inside in Chicago for the past year and a half. As confidence in safety grows and the pandemic recedes, the strength of billboard advertising grows. People are spending more time outside, which means they’re more likely to make purchasing decisions on the go, where outdoor ads can have a firm influence. Learn about the trends for outdoor advertising in 2022.