If you’re a local Chicago business owner in the automotive industry looking for ways to boost car sales, don’t look any further than out-of-home advertising (OOH), specifically local billboard advertising. When considering implementing billboards in your car advertising plans, you may wonder, “Are OOH and billboard costs worth it in a technology-driven society?” The answer is a resounding yes!
Infographic - Hyper-local is the New Normal
A recent study by Billups, an advertising technology firm, looked to analyze traffic data from 5 million U.S. businesses to see how COVID-19 is changing traffic patterns and exposure to media. Let’s take a look at the data and see what we can gain from it.