At times like these, it’s important to send a strong message both to your students and the community that you are aware and prepared for the changes that may arise from the pandemic.
The COVID Blueprint Vol. 3: Plan for the Post-COVID Future
This too shall pass. And when it does, good marketers will have used this time to create strategies and messaging that connect with their audience more than ever before. Put the time now to analyze your marketing strategy and emerge on the other side of this crisis with increased brand awareness and positive impressions.
Top COVID Messaging Tips for Real Estate
Local knowledge and expertise have always been important in marketing real estate and real estate services. But in times of great uncertainty, connecting with your community with expertise and advice is more important than ever. Here are our top messaging tips for real estate professionals in Chicago during COVID-19.
Video - What to Expect From Our Account Reps
Video - Are Billboards Expensive?
The COVID Blueprint Vol. 2: Messaging Strategies
Advertising is not all about sales—building and nurturing relationships with your customers is a valuable part of any marketing strategy. Now, more than ever, is the time to connect with your customers and communities with grace, empathy, and compassion. Read more to learn about several ways to deliver effective messaging to your customers during COVID-19.
The COVID Blueprint Vol. 1: Thinking Strategically and Long-Term
Video - Bus Wraps
Infographic - Hyper-local is the New Normal
A recent study by Billups, an advertising technology firm, looked to analyze traffic data from 5 million U.S. businesses to see how COVID-19 is changing traffic patterns and exposure to media. Let’s take a look at the data and see what we can gain from it.
