The Adidas campaign was probably the best example I’ve seen of how you can really tie in outdoor advertising with a big splash on social media.
Chicago Wild Postings We Love: Out-of-Home Advertising to Inspire Your Next Marketing Campaign
How Does OOH Compare to Other Types of Advertising? Chicago Billboard ROI Data
Ideally your marketing strategy combines different media approaches in order to reach your target audience with more frequency. But how do you choose between different marketing options? Below we have a comprehensive list of the benefits and disadvantages of each marketing medium and how they can be paired with OOH to maximize your marketing goals.